During my period of employment at the office of Ernst & Young in The Hague, I experienced the benefits of a successful corporate sustainability project firsthand. Though modest in cost and scale, the project continues to be very effective.
The Ernst & Young office in the Hague is a large monumental five-story stone building with a large central stairwell and long white hallways. As is common in offices in the Netherlands, Ernst & Young elects to display works of art along the walls in order to provide a pleasant working environment for its employees. Rather than simply purchase or rent a large number of artworks, the voluntary employee art committee manages an ongoing corporate sustainability project that benefits a number of different stakeholder groups.
Every three months the Ernst & Young office in the Hague receives a new temporary collection of artwork created by art students and professional local artists. These works of art, mostly paintings but also sculptures, are placed along the building’s many blank walls, which are ideally suited for this purpose. This is accompanied by a festive opening party which commences at the end of the working day, where employees and local community residents are treated to free snacks and drinks, as well as live music. The artists introduce and explain their artwork to the gathered crowd. I always enjoyed these opening parties very much, since they were a great way to unwind with my coworkers after a hard day’s work and chat with people from the community. The artworks displayed are all for sale; if an employee is willing to display the artwork in his or her office for a specified number of years, Ernst & Young will pay half the cost.
To sum up, several stakeholder groups benefit from this highly effective project:
– Employees enjoy new art every 3 months, which contributes to a pleasant and interesting working environment. They are also treated to the free opening events and have the opportunity to purchase quality artworks at a reduced price.
- The artists are provided with an opportunity to present their work to an interested public in a location where many highly paid individuals pass by their work on a daily basis.
- Local neighborhood residents enjoy regular free events with art, music, snacks and drinks.
- For the modest costs of drinks, snacks, a performing band and waitstaff, Ernst & Young the Hague enjoys valuable reputational benefits and increased employee motivation. The office also maintains a positive dialogue with the local community.





