Ernst & Young in the Hague: effective corporate sustainability on a modest scale

June 24th, 2011

During my period of employment at the office of Ernst & Young in The Hague, I experienced the benefits of a successful corporate sustainability project firsthand. Though modest in cost and scale, the project continues to be very effective.

The Ernst & Young office in the Hague is a large monumental five-story stone building with a large central stairwell and long white hallways. As is common in offices in the Netherlands, Ernst & Young elects to display works of art along the walls in order to provide a pleasant working environment for its employees. Rather than simply purchase or rent a large number of artworks, the voluntary employee art committee manages an ongoing corporate sustainability project that benefits a number of different stakeholder groups.

Every three months the Ernst & Young office in the Hague receives a new temporary collection of artwork created by art students and professional local artists. These works of art, mostly paintings but also sculptures, are placed along the building’s many blank walls, which are ideally suited for this purpose. This is accompanied by a festive opening party which commences at the end of the working day, where employees and local community residents are treated to free snacks and drinks, as well as live music. The artists introduce and explain their artwork to the gathered crowd. I always enjoyed these opening parties very much, since they were a great way to unwind with my coworkers after a hard day’s work and chat with people from the community. The artworks displayed are all for sale; if an employee is willing to display the artwork in his or her office for a specified number of years, Ernst & Young will pay half the cost.

To sum up, several stakeholder groups benefit from this highly effective project:

– Employees enjoy new art every 3 months, which contributes to a pleasant and interesting working environment. They are also treated to the free opening events and have the opportunity to purchase quality artworks at a reduced price.

- The artists are provided with an opportunity to present their work to an interested public in a location where many highly paid individuals pass by their work on a daily basis.

- Local neighborhood residents enjoy regular free events with art, music, snacks and drinks.

- For the modest costs of drinks, snacks, a performing band and waitstaff, Ernst & Young the Hague enjoys valuable reputational benefits and increased employee motivation. The office also maintains a positive dialogue with the local community.

Deforestation in Brazil accelerates

May 31st, 2011

A few days ago Brazil’s Chamber of Deputies (the Brazilian parliament) voted to amend the Codigo Florestal, or ‘Forest Code’, a law that has helped to prevent excessive deforestation in the Amazon rainforest for decades. The Codigo Florestal has for years set limits on how much of a section of land can be cleared, ensuring that some sections of forest on that land are preserved. These limits are now set to be reduced. Additionally, the amended Codigo Florestal will also permit farmers to clear and exploit slopes and hilltops, regardless of possible erosion and landslides. Furthermore, small-scale farmers, who perform the majority of agricultural activity in Brazil, will be exempted from having to replant deforested areas with new trees. Perhaps the most shocking amendment to the Codigo Florestal is a clause that provides amnesty to farmers who have already illegally cut down forest. It therefore comes as no surprise that the rate of deforestation in March and April of 2011 was suddenly six times higher than in the same period in 2010; apparently farmers have already been clearing forest at a highly accelerated rate in anticipation of the expected amnesty.

The newly amended Codigo Florestal must now be approved by the Brazilian Senate and by President Rouseff before it can go into effect. However, they are under pressure from farmers’ groups as Brazil’s agricultural industry continues to boom, a result of rapidly growing global demand for food and other agricultural products. Farmers, organized in Brazil’s National Agriculture Confederation, point out that Brazil is competing with other large agricultural producers such as the United States, the European Union and Argentina and that none of these ‘competitors’ have any laws like the Codigo Florestal. Indeed, in other countries farmers are generally free to exploit 100% of their available agricultural land. However, these other countries do not carry the burden of responsibility for the preservation of the Amazon rainforest- Brazil does.

As a country, Brazil still has a great deal of capacity to increase its agricultural output. The resulting economic development would improve the quality of life for its citizens, many of whom still live in poverty. Unfortunately, many Brazilians living in rural areas don’t seem to realize how unique their country’s natural environment really is, and how important the Amazon rainforest is for the rest of the world as a key factor in preventing climate change. Probably many are too busy with the daily struggle to eke out a living. I think it is also a matter of cultural attitude: Brazilians are happy people who don’t seem to dwell on negative issues, especially when they believe that they are powerless to change things. I believe it is therefore difficult to spread the awareness that economic development can also be achieved in a more sustainable way. This is a shame because it is mainly the small-scale farmers in rural Brazil who are continuing the deforestation, one acre at a time.

In the night before the Chamber of Deputies voted to amend the Codigo Florestal, environmental activist Joao Claudio Ribeira da Silva and his wife Maria do Espirito Santo were murdered in the nature reserve where they worked. Da Silva had previously reported receiving death threats from loggers and cattle ranchers. It is clear that some who are in favor of agricultural exploitation of rainforest land place profits above all else, including human life. Hopefully Brazilian politicians will realize that as caretakers of a unique country with priceless and irreplaceable natural habitats, they cannot give in to demands from those who seek only to enrich themselves.

I recently took this photo in Brazil's Bahia state. The land is largely deforested and the stream is colored orange by the rapidly eroding soil.

An unexpected mess in Buenos Aires

May 6th, 2011

I recently spent several days exploring Buenos Aires, Argentina on foot. It was my first visit to this interesting city, and indeed to Argentina, and I was excited about getting to know the many colorful neighborhoods and the relaxing parks. Also I wanted to see the famed Rio de la Plata, or ‘silver river’.

Passing through the picturesque San Telmo neighborhood with its many old-style cafes, art market and street tango, I made my way to Puerto Madero, an impressive new development with modern skyscrapers, tastefully renovated historical warehouses, upscale restaurants and beautifully landscaped parks; in many ways the area reminded me of Dubai. Adjacent to Puerto Madero and providing access to the Rio de la Plata is the Costanera Sur Ecological Reserve (Reserva Ecologica Costanera Sur), a wetland reserve that, surprisingly, has only existed for a few decades.

In the mid 20th century waste from construction and demolition in Buenos Aires was simply dumped in the Rio de la Plata. The many sediments the river carries from the South American continent quickly accumulated on top of the waste and in a matter of just decades a marshy new island habitat for plants and birds had formed. This serendipitous development was recognized by the Argentine government, which in the 1980’s declared the island a nature reserve.

The reserve is a very enjoyable place to stroll. Although still close to the city, it is easy to feel like one is in the middle of nature. Many joggers, cyclists and picnickers make use of the paths and green spaces. I myself had a very pleasant walk, enjoying the trees and the views of the Buenos Aires skyline over the salt marsh, and I soon reached my goal- the Rio de la Plata:

Costanera Sur Ecological Reserve waterfront

It really does have an unusual color!

Enthusiastically I made my way towards the water, expecting to see a picturesque little beach lapped by silver-colored waters. Instead, I discovered a huge mess:

Costanera Sur Ecological Reserve beach - I was shocked!

I was shocked to find the entire beach littered with debris, most of which was plastic. The abhorrent sight was a huge contrast with the rest of the park, which had been largely pristine.

A close-up photo provides extra details about the nature of the mess:

Assorted waste and debris, especially plastic

The majority of the offensive matter is clearly plastic packaging, especially bottles. Many of these originally contained polluting materials such as motor oil or bleach. Many other nondescript pieces of plastic are also present, as well as a couple of old shoes, wood and construction waste.

The polluting waste materials are clearly being transported from further upstream, perhaps from as far away as Brazil and Paraguay via the Parana river, which feeds into the Rio de la Plata. Although I understand that this must therefore be a recurring problem, I am still surprised by the sheer amount of garbage that has accumulated. In my opinion, regular efforts should be made to keep the beach clean by removing the plastic waste and recycling it. Ideally, people will begin to acknowledge their responsibility to prevent this sort of waste from entering the environment in the first place.

I went on to have a fantastic time in Buenos Aires. I met wonderful people, strolled through scenic neighborhoods, enjoyed a delicious Argentine steak and spent many hours at the markets in historic San Telmo and leafy Recoleta. I left the city with many fond memories, but also with a sense of concern about the amount of waste piling up on its supposedly protected shores.

Dam! The dilemma of hydroelectric power in Brazil

April 18th, 2011

I recently visited Itaipu, the world’s second largest hydroelectric dam, and came away with mixed feelings about hydroelectric energy. On the border of Brazil and Paraguay, the Itaipu dam is considered by many to be one the world’s great engineering marvels. Constructed on the world’s seventh largest river, the Parana, the huge dam generates 90% of all Paraguay’s energy needs and 20% of Brazil’s: a massive amount of energy produced with no waste products or carbon emissions!

The Itaipu dam, photographed from the special tour group viewing platform

Huge amounts of free, clean energy definitely sounds like a good thing. However, it is important to realize that even hydroelectric dams have an environmental cost. The initial construction of the Itaipu dam was a massive undertaking that produced a significant amount of carbon emissions as millions of tons of earth and concrete were shifted. The creation of Itaipu’s reservoir, needed to ensure a steady flow of water through the dam throughout the year, permanently flooded 1350 square kilometers of pristine forests and completely wiped out Brazil’s Guaira Falls National Park (the Brazilian government decided to sacrifice it). The subsequent decay of submerged plant material released large amounts of methane, a greenhouse gas much stronger than carbon dioxide, into the atmosphere. Most disconcerting to me, however, was how the promotional film that was presented to me at the dam’s visitor center boasted that the gigantic reservoir had filled in just 14 days, much faster than expected. Although this seems to be a source of pride for the engineers who constructed the dam, it’s clear to me that the wildlife living in the area had no chance to escape the swiftly rising waters- an immense mass-drowning of wild animals must have taken place.

According to the original agreement, Brazil and Paraguay each have a stake of exactly 50% in the Itaipu project. The two countries share the terrain of the facility equally and each country operates 10 of the 20 giant power-generating turbines. Moreover, each country supplies an equal number of employees in an identical distribution of job functions. Equal amounts of power are delivered to each country, however the electricity for Paraguay is delivered at 50 Hertz and the electricity for Brazil at 60 Hertz. Here the funny part: because Paraguay receives far more electricity than that country can consume, a surplus of about 80% of Paraguay’s electricity is subsequently sold to Brazil. This means that this surplus Paraguayan electricity must be converted to 60 Hertz and transferred back across the facility to the Brazilian side. A significant amount of energy is lost during this power conversion process, which in my opinion could be saved if Paraguay would simply set the output of 8 of its 10 turbines to 60 Hertz. However, as I understand it, Paraguay accepts this waste of energy because it prefers to maintain absolute sovereignty over its share of the facility’s power generation. Still, despite this odd arrangement, nobody can dispute the benefits of large amounts of free, clean energy for both countries.

Itaipu is not the only ‘dam issue’ in Brazil. Despite ongoing protests by environmentalists and indigenous peoples, the Brazilian government, together with major Brazilian energy and construction companies, is pushing for the construction of a new dam on the Xingu river in the northern Brazilian state of Pará. The government claims that the Belo Monte dam, as it would be called, would provide a welcome new source of power for Brazil’s rapidly growing economy. Unfortunately the location is not ideal; during the dry season the dam is only projected to operate at about 30% of capacity. According to the NGO Survival International, the Belo Monte project not only threatens the lands of indigenous communities, but would also inevitably lead to the extinction of dozens of local species of wildlife. A fervent opponent of the Belo Monte project, the World Wildlife Fund (WWF) asserts that Brazil could save 40% of the energy it currently uses if the country adopted energy-efficiency measures common in many other countries- this energy saving would be equivalent to 14 Belo Monte dams at full operation! Still, the Brazilian government continues to assert that the dam is necessary for Brazil’s ongoing economic development.

I personally believe that hydroelectric power generation can be a much-needed source of clean energy. However, do the large amounts of clean energy produced justify the initial environmental costs incurred? In the case of Itaipu, I’m tempted to say yes, considering the huge ongoing benefits for the economies and peoples of Paraguay and Brazil. The Belo Monte project, on the other hand, seems to hold little regard for the environment and the needs of future generations. I wonder whether the proponents of its construction have made an honest effort to weigh the costs of permanent environmental damage against the benefits of the large, but still limited, amount of free energy Belo Monte would produce.

Curitiba: the powerful attraction of Brazil’s most livable city

March 26th, 2011

If given the choice, where would you live? Would you prefer a busy, crowded city with daily traffic snarls, excessive pollution and few green spaces, or a spacious, green city with efficient public transport, social programs and waste management?

Curitiba, Brazil is the latter. The classic example of sustainable urban planning, Curitiba is primarily known throughout the world for its progressive recycling schemes, expansive parklands and its revolutionary Bus Rapid Transit system (BRT). The BRT buses travel on dedicated bus lanes and are therefore not hindered by other traffic. Passengers pay in advance when entering one of the iconic cylindrical bus shelters so no time is wasted when entering and exiting the bus. This system ensures that one can travel throughout the city very quickly and efficiently.

Curitiba’s residential areas consist of a mix of compact high-rise apartments and low-rise suburbs, with plenty of green spaces in between. The city has also implemented some successful social programs. The most effective has been ‘Cambio Verde’: Curitibans from poorer neighborhoods collect recyclables and deliver them to special centers spread throughout the city. In return they receive free groceries (1 kilogram for every 4 kilograms of recyclables) and bus passes.

I’ve visited Curitiba a number of times over the past eight years. It’s very pleasant to take a stroll through the city; there are several nice pedestrian-only areas and the traffic is quieter than in other places in Brazil. Also, one does not find dilapidated, crime-ridden and downright dangerous favela neighborhoods like in Rio de Janeiro and Sao Paulo. However, during my most recent visit in February 2011, I noticed that things are changing… There is more traffic on the streets and the city as a whole seems busier. A Brazilian friend of mine told me this is because Curitiba’s reputation as a comfortable city has spread throughout Brazil, and Brazilians from all corners of the country are migrating to Curitiba in search of a better life. As they do so, the rapidly growing population is putting a strain on Curitiba’s systems: already the BRT is approaching capacity and new lines are urgently planned.

This makes me wonder. Cities throughout the world are striving to become more sustainable… but is it an uphill battle? Do livable, sustainable cities become a victim of their own success? Or can this effect be mitigated through effective growth strategies and market forces as expressed through increased property values? And if it is indeed possible to limit migration and its adverse effect on overall livability and sustainability, is it the right thing to do? If given the choice, I’d like to live in a sustainable city too!

Curitiba iconic bus shelter

As Curitiba grows, more of the above iconic bus shelters will need to be built.